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Press Release
May 2009
The Sweet
Smell of Singapore
AllSense Pte Ltd, has launched a physical presence
in the local Singaporean market for ScentAir, the worldwide
leader in scent marketing
and scent
delivery systems.
After sight, our sense of smell is the strongest
of all human senses and the closest linked to memory and emotion.
So why you ask, has this powerful sense been
neglected until now?
"Our systems," responds Terry Jacobson,
Director of Business Development of AllSense Pte Ltd, allow
your business to control the direction, volume and even duration
of the fragrance, lending a scientific application to harnessing
the power of this sense -something that was not possible until
recently."
Whilst the modern day consumer has learnt to block out unwanted
audio & visual stimuli, we cannot turn off our sense of
smell -and why would anyone want to when considering ScentAir's
catalogue of over 1500 scents to choose from. Think olfactory
flavours like 'pink bubblegum', 'cedar wood', 'eucalyptus
mint', 'baby powder', or 'coconut beach'.
"Whilst studies have confirmed the power
of scent in influencing sales,"
says Gary Diamond, General Manager for AllSense Pte Ltd, "
our offering is very similar to the carefully selected music
compilations that are nowadays commonplace inside retail environments.
If you like the song it positively influences your mood and
most likely will increase your dwell time inside the environment.
Life should smell good, and since you aren't forced to divert
your attention as in the case of reading a page or a screen
-it's a win-win situation."
Already reaping the benefits are an impressive
global client base including Saks Fifth Avenue, Bloomingdales,
Sony Style, Macy's, Abercrombie and Fitch, Lucky Brand Jeans,
Jimmy Choo and hotels chains the caliber of the Sheraton and
the Westin.
ScentAir maintains a leading edge in this substantial
growth market by using a patented
dry air technology, which means clients don't need to
deal with any oils, and there is no residue left behind on
either the scent player or on products. Additionally systems
are made from post consumer materials with most components
100% recyclable.
And if 1500+ fragrances don't raise a nostril,
ScentAir creates signature scents too. Waft by a Westin Hotel
in your region to experience a light and refreshing white
tea welcome, an exclusive scent especially developed and deployed
for this international group.
Today every industry -from hospitals to hotels,
casinos to car dealerships; is learning how both company and
consumer can benefit from the power of scent.
Let us inspire you with what the power of scent
can do for your business.
Contacting SCENTAIR Australia:
For Sales Enquiries
sales@allsense.com.sg
For marketing or press-related information
pr@allsense.com.sg
ScentAir is distributed in Singapore by ALLSENSE
PTE LTD
(Registration no. 200907493K)
10 Anson Road, #21-02 International Plaza, Singapore
079903
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